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Monday, August 08, 2005


If you have gone shopping over the weekend, you will notice that they have started promoting the sale of mooncakes in the shopping malls for the Mid Autumn Festival which is about a month away.

It appears to me that everyone wants a piece of the mooncake business. It must be very lucrative indeed. I can just imagine how high the margins must be with each piece of mooncake going for about RM9. (*calculate calculate*) Hmmm.... cut the mooncake into 4 pieces and each quarter will cost more than RM2. Take about 6 bites from each quarter and each bite costs about 50 cents.

It is no wonder then that not only the bakeries and restaurants are promoting them but even coffee places, ice-cream palours and pizza shops are doing so as well. So then we have green tea mooncakes, ice-cream mooncakes, chocolate mooncake, coffee mooncake, durian mooncake, Italian mooncake (*rolls eyes*), etc etc. The mooncakes are presented in a myriad of colours too, from green to purple to orange and white and with different crusts, hard, soft, you name it you got it. What next? is entirely up to the food retailers imagination.

To me, none of them are real mooncakes. They're just pastries moulded into mooncake shape and called a mooncake. I only want my traditional lotus paste or red bean paste mooncake with or without salty duck egg yolks. I'm very old fashioned and that includes mooncakes. I'M NOT FALLING FOR IT! (this year...). Last year I bought some of these fake mooncake for my sister's mooncake party just so we could all take 50 cents bites on each one to compare tastes. (*sighs*) No wonder the food retailers are still at it!

The picture shown above is toddler's battery operated lantern from last year. I think battery operated is great and much safer for little ones but if only they would do away with the music. Its incredibly noisy and annoying! What I do is put some masking tape over the speaker to mask the noise.


  1. hahaaha! i did the same thing with my son's battery operated lantern *evil smile* but i tape it with masking tape - 5 times! muahahahahaahar!!!

  2. italian mooncake? haha!! i prefer those traditional 1s too. n i haf quite alot of frens who know how to make it, which is cool. we can save alot of $$. :)

  3. i LOVE mooncake especially those with the egg yolk in it. YUM!!!! but i know its $$ n getting more and more $$ by the year so these days i just stick to the normal ones (i like the black paste n lotus seed paste ONLY - the others, just not my taste) n then buy the satled egg n eat the yolk with the moon cake lor!! :)

    well, actually i've never done that but that's wat my mum keeps telling me whenever i want bakchang/mooncake with the yolk in it. sigh....

  4. Wah! Last year's lantern ar? Still working? Good! My toddler's battery operated lantern last for few days only. Swing here, swing there, knock here, knock there, the wire also putus...(luckily bought a cheap one).

  5. So fast start selling mooncakes already? I thought it's only Hungry Ghost month...
    Yep, I taped the speaker too, beh tahan!

  6. Chrissy, 5X you say? Must try that too!

    crazygrrl, I think I shud learn how to make oso. I sell to you at discount you want? Hehehe.

    misty, eat the yolks and the mooncake separately. Thats an idea.

    Annie, that was last year's pic lah. The chicken wings oso broken and wires kaput as well from all the throwing around and banging.

    shoppingmum, "chin beh tahan".

  7. yes i also beh tahan the sound thats why i DON'T buy it !! still prefer the traditional lantern, more feel & original...

    *I'm lagi old fashion than u leh! hehe :p

  8. I'm also very traditional about mooncake... heheheh... not only that, lanturn has to be candle-lit too! (With adult supervision, think it's ok)

  9. We too luv them but going to boycott as the price is just crazy every year

  10. You know what, they say it is bad luck to buy mooncakes as gift during the 7th month. No one do anything on the 7th month. Tradition has it that you CANNOT give mooncake to people. But then, greed for money took over.

  11. shiaulin, yes, I like the original lanterns too especially the coloured paper ones.

    domesticgoddess, battery operated requires less supervision for lazy mummies.

    a&a'smom, boycott, boycott. Its getting more expensive each year. Crazy one.

    5Xmom, really ah? Luckily I didn't buy for anybody including myself. Hehehe.

  12. what a good idea, masking tape....umm...must try!

  13. Lucky me my missus can made mooncake, save alot of money.

  14. sebastian's mommy, try it.. you won't regret it.

    thquah, lucky you indeed. If your missus makes more and sells to your neighbours, you can even make a profit! hahaha.

  15. On occasions like this one.. i feel really sad.. that my brat.. will not know nor obvious our chinese tradition.

  16. Big Bok, don't they sell them over there? at all?

  17. actually not all the moon cake maker make big bugs during this festive season, a lot of them actually lost, but is already in their burget, even though for some very well known brand.
    But why they still doing it if they lost every year? it is all about status, imagine this year Tai Thong or Six Happiness not making moon cake, or Tong Kee not making mooncake, whay ppl will think?--their business is not doing well.
    so die ide must make lor. and not even have to make, the packaging also have to complite with each other.
    but I really like those pckaging design, I'll buy the mooncake because of the box or tin :P.

  18. LOL. So thats why they not only have to compete by coming up with new filings, they must come up with new packaging as well. This world is so competitive.


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